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Marketing Research

by Carl McDaniel Jr., Roger Gates

Category: Book
Binding: Paperback
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Rating: 4.0
Total Reviews: 11

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Marketing research Wikipedia ~ Marketing research is the process or set of processes that links the producers customers and end users to the marketer through information used to identify and define marketing opportunities and problems generate refine and evaluate marketing actions monitor marketing performance and improve understanding of marketing as a process Marketing research specifies the information required

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Marketing Research An Applied Orientation 7th Edition ~ For undergraduate and graduate courses in marketing research An applied and practical marketing research text With a doityourself handson approach Marketing Research An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions This text uses a practical sixstep framework for conducting marketing research utilizing a

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