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Marketing 4.0: Moving from Traditional to Digital

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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Managing Electronic Media Making Marketing and Moving ~ Managing Electronic Media Making Marketing and Moving Digital Content Joan Van Tassel Lisa PoeHowfield on FREE shipping on qualifying offers Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices

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PHARMA 3D Rewriting the Script for Marketing in the ~ Patients and physicians and the rest of the world have embraced digital tools for learning and connecting with one another the pharmaceutical industry’s commercial and marketing strategies need to follow

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The Marketing Department of the Future Moz ~ Dont divide traditional and online marketing In large corporations and similar companies that have been in existence for decades digital marketing is often added as a second parallel structure alongside the historical marketing activities